Brand identity that works harder than it looks

We help growing companies build visual systems that hold up at every scale. From logo to letterhead, signage to social, everything connects.

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What we do

Design that removes friction

Good branding should not need a manual. We build identities that employees can apply on day one and customers recognise at a glance. The goal is clarity, not cleverness.

Our process starts with research and ends with a system: logo, typography, colour, layout rules, and templates your team can actually use without calling us every week.

Designer arranging brand elements on a desk with colour swatches
Services

Core disciplines

Brand Identity

Logo, colour, type, and the rules that hold them together.

Art Direction

Photography briefs, illustration style, and visual tone of voice.

Digital Design

Websites, landing pages, and product interfaces built on your brand system.

Print & Packaging

Business cards, labels, packaging, and anything that gets held in a hand.

Selected work

Recent projects

Brand identity mockup with business cards and letterhead on dark surface
Brand Identity

Alderton & Finch

Full rebrand for a London-based architecture practice, from wordmark to wayfinding.

Packaging design for a consumer product with clean typography
Packaging

Croft Botanics

Label system and box design for a UK skincare range launching into retail.

Website design displayed on a laptop screen with grid layout
Digital

Nordic Cycles

E-commerce website and product photography direction for a bicycle manufacturer.

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47

Brands built

8

Years running

3

People in-house

92%

Repeat clients

Close-up of typography specimens and type samples on paper
Thinking

Principles over trends

We wrote down the design principles that guide our decisions. They are not abstract ideals; they are practical filters we apply to every project.

Read our principles →