Work

A selection of brand identity, packaging, and digital projects.

Alderton and Finch brand identity system laid out on dark background
Brand Identity / 2025

Alderton & Finch

Brief: A London architecture firm with twenty years of history needed an identity that reflected their shift toward sustainable residential projects. The old logo felt corporate and interchangeable.

What we did: We designed a new wordmark based on a custom geometric typeface that references architectural drawing conventions. The colour palette moved from safe navy to a warm charcoal and terracotta combination. We delivered a 60-page brand book, stationery suite, project template system, and signage specifications.

Result: The firm reported a measurable increase in inbound enquiries within three months of launch, and their recruitment team noted that design-focused candidates specifically cited the rebrand in interviews.

Packaging / 2024

Croft Botanics

Brief: A UK skincare brand launching into high-street retail for the first time. They needed packaging that could compete on the shelf against established names while staying true to their small-batch, botanical roots.

What we did: We created a label system using a single ink colour on uncoated stock, with a foil-stamped logo for tactile quality. The outer boxes use a tuck-end construction that doubles as a display stand. Every element was designed for cost-effective production at their target volume.

Result: Croft Botanics secured listings in 34 independent retailers within the first quarter. The packaging was shortlisted for a DBA Design Effectiveness Award.

Croft Botanics product packaging arranged on a shelf with clean labels
Nordic Cycles website design shown on a laptop with product photography
Digital / 2024

Nordic Cycles

Brief: A bicycle manufacturer moving from wholesale-only to direct-to-consumer sales. They needed an e-commerce site that communicated the engineering quality behind each frame without feeling cold or technical.

What we did: We art-directed a product photography shoot focused on texture and detail. The website uses a grid-based layout with generous whitespace, putting the product front and centre. We integrated their existing Shopify back-end with a fully custom front-end.

Result: Online sales in the first six months exceeded the initial twelve-month target. Average session duration is over four minutes, well above the industry benchmark.

Brand Identity / 2023

Hillside Legal

Brief: A regional law firm wanted to modernise without losing the credibility signals their existing clients expected. The previous branding felt dated but was well-recognised locally.

What we did: We evolved rather than replaced. The new logo retains the same structural proportions as the original but uses a cleaner typeface and a refined colour palette. All templates, from letter-heads to court bundles, were rebuilt in a system their admin team can manage without design software.

Result: Internal adoption was immediate. The firm's managing partner described it as "the same suit, better tailored." Client recognition remained high through the transition.

Hillside Legal stationery suite with business cards and letterhead

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We take on four to six projects at a time to keep our focus sharp. Get in touch early and we will find the right window.

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